Mercedes Moving North American HQ to Atlanta

According to a joint press release by Georgia Governor Brian Kemp and Mercedes-Benz, the company is planning to establish its North American headquarters in metro Atlanta. The move Farmington Hills, MI will allow the German automaker to expand its existing U.S. corporate hub in the Peach State by adding hundreds of jobs relocated from other cities.

Although Birmingham has several large buildings that could fit Mercedes' need, the City of Sandy Springs, with 108,000 residents in northern Fulton County was selected.

In a press release from the company, Mercedes stated the change will add about 500 jobs to the Georgia facility that has served as Mercedes-Benz’s U.S. headquarters since 2018. It employs about 800 people and is responsible for the distribution, marketing and customer service for all Mercedes-Benz products in the United States

Mercedes also announced plans to add a new, multimillion-dollar research and development center near the new Georgia headquarters. Currently, Mercedes has six R&D facilities spread across the country.

“Bringing our teams closer together will enable us to be more agile, increase speed to market, and ensure the best customer experience,” Jason Hoff, CEO of Mercedes-Benz North America, said in a statement.

Most of the additional jobs moving to Georgia are expected to come from the Detroit area, where Mercedes-Benz is closing its financial services headquarters. There is no word on how the selection might impact, if at all, the company's production plant in Tuscaloosa County.

The announcement comes just weeks after Mercedes-Benz announced it will bring production of the GLC SUV to the company’s Vance facility, furthering Mercedes-Benz's continued investment in Alabama and the U.S.

According to the company, Mercedes Benz has $7+ billion in the Tuscaloosa plant with 4.5 million vehicles having left the Vance plant over the past 28 years

Mercedes-Benz said in a news release that the headquarters expansion in Georgia should be completed by August 2026.