A $10K reward and lifetime tickets to Rock the South have been offered in exchange for information about the assault of a teen at the Cullman festival Saturday.

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18-year-old concertgoer Reid Watts was left hospitalized this weekend after what the Cullman Police are calling an assault that was captured on video.

While the video's origin is still unclear, it was shared by the victim's mother, Kaci Howard, on Facebook Sunday.

"Here is a clear video to help identify the men who did this," Howard said.

"Thank you all so much for sharing. I cannot express how much it means to see how many people care."

The following video is graphic, viewer discretion is advised.

She also posted a photo of her son receiving medical attention in the hospital, saying:

"PLEASE help me find the cowards who did this to my son tonight at Rock the South. There were several grown men (30s-40s) who jumped on him and beat him unconscious while his girlfriend stood there screaming and crying for help. They continued beating him while he was on the ground until security finally got to them and got Reid and Katie out of there and to an ambulance. He has a fractured nose, concussion, stitches, knots the size of softballs on the back of his head. He never even saw it coming. They jumped on him out of nowhere because one of them said he spilled a drink on him. Reid didn’t even have a drink in his hand. Anyone who’s ever met Reid knows his personality. He never meets a stranger, he can literally get along with anyone. He is a good kid and he did not deserve this. PLEASE share and help me find who’s responsible."

"One of them had long curly hair, red white and blue hat, about 6 ft. and a bigger guy wearing a white shirt. I don’t have much of a description of the rest of them but I know a lot of people saw so someone knows who these cowards are."

The Cullman Tribune reported Sunday that the festival's founders, Laura and Shane Quick, offered a $10K reward with lifetime Rock the South tickets "for information that leads to the arrest of the suspects involved in the assault of Reid Watts."

A Monday morning update from the Cullman Police indicates that charges are soon to be filed in the beating. They also insist that only eyewitness accounts and evidence are needed at this time.

Follow along here as the story continues

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