One of the newest members of the Alabama Crimson Tide football team is already cashing in on the name, image and likeness front before he's even taken a snap.

Incoming freshman, Wilkin Formby is featured alongside former Crimson Tide defensive lineman Marty Lyons in Taco Casa's newest commercial. Formby is considered the eighth best tackle in the 2023 recruiting class and as a Tuscaloosa native his ties to Taco Casa run deep.

So deep, one might say it's in his blood. Formby's grandfather is Rod Wilkin the Taco Casa founder and CEO. Formby's family ties to the company causes one to wonder if he's getting paid for his part in the commercial, or just doing his part to promote the family business.

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Lyons has been a long-time spokesman for Taco Casa and the pair's commercial hits the airwaves at the same time the company announced an expansion into three additional Alabama cities.

Formby is part of the Tide's No. 1 ranked 2023 recruiting class and enrolled at the University of Alabama in the spring semester.

He's on the verge of taking part in the Tide's fourth quarter workout program so he better be careful with how many tacos he's putting away.

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