It’s a commitment to local Tuscaloosa traffic that many people in Tuscaloosa have honestly never seen before.  It’s a true commitment to local radio, for Tuscaloosa…from Tuscaloosa, since the arrival of Tuscaloosa Market President David Dubose.

The face of Tuscaloosa Traffic has become a man known as "The Colonel!"  Btw, insider reports say he's about to get his own show in Tuscaloosa.  “Jimmy Adams is the kinda guy that cares about people and it shows,” said Wild Bill, the afternoon host on 95.3 the Bear.  “Jimmy knows traffic like Nick Saban knows Bama football” said Louie Linguini while standing on the Star 101.7 roof during a snow storm last friday night.

Wild Bill tells a story of (the other country station in Tuscaloosa) a previous station he used to work for with a “traffic guy” doing Tuscaloosa traffic from his office in Atlanta, Georgia.  The process was for me to call him in Atlanta, then he would then record in Atlanta and then send back to Tuscaloosa 20 minutes later. I didn’t agree with this process, but our boss we called “Shoney’s Boy” wanted it done this way. Heck, it’s still done that way today on every radio station that company owns, so I’m loving The Colonel traffic updates!  "The reports are fresh, accurate, and timely and thats what matters in news reports!"

It’s simply a different way of doing business at Townsquare Media Tuscaloosa it seems.  One product in Tuscaloosa provides traffic reports to sell sponsorships while generating Tuscaloosa dollars without hiring Tuscaloosa people. TSM actually cares about factual content and hires local, proven talents like Jimmy in Tuscaloosa, from Tuscaloosa.

Listen for Jimmy Adams, simply known as “The Colonel” and a big announcement coming soon to a Tuscaloosa radio near you! :)