BBB Alerts Alabama Buyers to Rise in Fake Goods from China

The Better Business Bureau (BBB) Serving Central and South Alabama is sounding the alarm on a rising trend: counterfeit designer products flooding online marketplaces like DHGate, AliExpress, and social media platforms such as TikTok.

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Viral videos are promoting these sites as a cheap alternative to major retailers, urging consumers to "buy from the source" and claim access to luxury goods at steep discounts. Some sellers even allege they manufacture for top designer brands and are now selling direct due to U.S. tariff changes.

However, the BBB warns that these deals come with serious risks. Consumers report receiving fake or poor-quality products, with little to no chance of a refund. In many cases, what’s advertised is not what arrives. Brands like Lululemon and Adidas have publicly denied any connection to these sellers.

Starting May 2, 2025, new U.S. trade rules will end duty-free treatment for goods under $800 from China and Hong Kong. This means increased tariffs and tougher customs enforcement, particularly on mislabeled or undervalued items. Delays, seizures, and unexpected fees are likely.

The BBB urges shoppers to consider the hidden costs: unreliable returns, long shipping times, questionable labor practices, and environmental concerns.

For more information, contact Carl Bates, President/CEO, at (205) 558-2219 or email cbates@csal.bbb.org.

Bottom line: If a deal looks too good to be true, it probably is.