New Justin Moore Album Cover Art Revealed

Septemeber 17th is now the official release date for Justin Moore's third album Off The Beaten Path!

The power's that be in Justin's camp came up with an excellent way to not only reveal the album artwork but also get the artist a ton of exposure on his Facebook, Twitter and Instargam accounts.

The first post started out innocently enough with a camouflage background and the message,

The artwork will be revealed piece by piece as you (and your friends) post and share a status using the hashtag ‪#‎offthebeatenpath

Over the course of the next 24 hours or so, pieces of the cover were shown and finally today at about 11am the full picture could be seen and here it is...

Available everywhere on September 17th, the release will feature Justin's current single 'Point At You' as well as 15 more cuts.

Here's what he had to say,

I wrote with all the same guys that I wrote the first two albums but I also wrote with a number of other guys to. It’s got all the songs that my fans would expect to hear from me on it. There’s gonna be 16 songs on the record, which I’m excited about. It’s more than we’ve ever had. I think that allowed us—also with the success of a song like “Till My Last Day” allowed us to experiment a little more. It’s not gonna sound pop or it’s not gonna be anything that can cross over. There’s some songs that I cut on this album that I don’t think earlier in my career I would have. I’m excited about it. Hopefully it’ll be good. There’s some stuff on there even I was going, “Uh. Really? You think I can do this?” I lived with them and lived with them. With the format the way it is, you have to continue to evolve as an artist. I’d love nothing more than to cut an album that sounded like Mark Chesnutt in 1994. I’m not very smart but I’m smart enough to know that I don’t know if I can get that played on the radio. It’s exciting for me to go out and try some different things. As an artist, it’s kinda fun.