PARA’s Iron & Ember Golf Taps Pepsi, Toyota as Partners
The Tuscaloosa Parks and Recreation Authority has just announced a few major partnerships for a soon coming high tech golf experience in West Alabama.
According to a press release sent to Townsquare Media, Pepsi and Tuscaloosa Toyota are the first two naming bay partners at the new Iron and Ember Golf facility.
The companies committed to a five-year partnership which supports PARA's mission and investment in community centered recreation and innovation.
The Iron and Ember Golf experience will feature state of the art golf simulators, meeting spaces and more. The venue will be held in an all-weather environment designed for guest to enjoy year-round.
"We’re thrilled to welcome Pepsi and Tuscaloosa Toyota as our first naming bay partners," said Brian Davis, CEO of PARA according to the press release. "These aren’t just recognizable brands — they’re trusted community stakeholders who understand the value of spaces where people connect, grow, and play."
Chris Gunter, Franchise GM of Buffalo Rock/Pepsi in Tuscaloosa says, "This partnership reflects what we’re all about — bringing people together, creating opportunities, and making a positive impact. We’re proud to support a space that blends innovation, recreation, and community connection."
According to the press release, Gunter and David DeSantis, who is the GM of Tuscaloosa Toyota spoke on what it meant to be part of this partnership.
"We’ve long supported local golf and believe in making recreation more accessible to all. Whether you're driving a Toyota or driving the ball, you can do it with confidence knowing you’re backed by people who care."
Iron and Ember is expected to open in West Alabama this fall. The location is in the former University of Alabama golf facility and will now be a public destination. Find out more about Iron and Ember by clicking here.
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