I saw this pop up on my phone yesterday.  I had to try it. Are you using it yet?

I went to Facebook help to get the instructions on how to add a video to you profile pic. It's pretty easy: Check mine out here. It seems to play in a loop with no sound til you click it.

FB VID1
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This feature doesn't seem to be available for business pages yet but I'll keep an eye out.

Here's how Facebook explains how to get started:

You can take or upload a video of up to 7 seconds to use as your profile video. Profile videos appear at the top your profile just like a profile picture. You can currently only add a profile video from iPhone or Android.
To add a profile video from iPhone:
  1. Go to your profile and tap your profile picture or video
  2. Tap Take a New Profile Video to take a new video or tap Upload Video or Photo to choose a video from your phone
  3. Tap Next, then tap the bar at the bottom of the screen to choose a thumbnail for your video
  4. Tap Save
To add a profile video from Android:
  1. Go to your profile and tap your profile picture or video
  2. Tap Take a New Profile Video to take a new video or tap Upload Video or Photo to choose a video from your phone
  3. Tap Next, then tap the bar at the bottom of the screen to choose a thumbnail for your video
  4. Tap Use
Note: Profile videos are public and can be viewed by everyone.
This feature isn't currently available in all locations.

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