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Facebook will now allow you to restrict who sees your videos in an apparent effort to combat YouTube.

Facebook released a statement yesterday.

We’re building tools to help video publishers grow their businesses on Facebook, and we’re excited to announce two new updates that give publishers more control over how their videos are organized and shared.

 

This could be pretty cool for businesses now that Facebook serves up more than 4 billion video views a day.

If your business does not currently use Facebook video, you may want to check out these success stories from media.fb.com.