Coca-Cola Releases 1 of 2 Planned Super Bowl Ads
Coca-Cola gives the city of Green Bay a little love with a sixty second ad to air in the second half f the Super Bowl. According to Adage.com,
"The commercial is called "Going All the Way," which tells the story of an underdog high school football player named Adrian who overcomes the odds to score a touchdown. The ad, by Wieden & Kennedy, was shot in Ashwaubenon, a suburb of Green Bay, Wis. The final scene takes place in Lambeau Field. Most of the people in the ad are Green Bay-area residents, while one of the stars is a Lambeau Field groundskeeper."
I like it. It's 100 time better than last years desert ad...to me anyway. AdAge goes on to say Coke is keeping the other second 60 second ad a secret. We'll have to wait till second quarter.
Last years Super Bowl ad.