NIL

For defensive lineman Phidarian Mathis, the past is in the past. The 2021 Crimson Tide has its own battles to fight in pursuit of another championship.

We had to wait two years for Lane Kiffin to make noise at SEC Media Days and the Ole Miss coach didn't disappoint when Alabama was the subject at the podium.

This trend continued Wednesday when redshirt junior offensive lineman Tommy Brown agreed to a partnership with Rama Jama’s. Brown announced the recent partnership on his Instagram.

Alabama ace pitcher Montana Fouts is showing how NIL benefits more than just student athletes.

Check out which Alabama Crimson Tide athletes have NIL deals.

Softball fans, here's your chance to get a personalized message from the Crimson Tide's ace pitcher.

On Friday, football legend Reggie Bush asked for his Heisman Trophy to be reinstated after he forfeited it after an NCAA investigation found USC giving Bush and his family benefits and gifts from the school. Now, since the NCAA has executed the Name, Image, Likeness Policies, so college at…

A local Tuscaloosa vintage apparel store is partnering up with Crimson Tide athletes and has fun plans on the horizon.

Per his Twitter page, Bryce Young will be partnering with Cash App, a mobile payment service, taking full advantage of new NIL laws and regulations.

With the new Name, Image, Likeness Policy going into effect today, we examine UA athletes social media accounts and how each would benefit the other.