Big Chief Quality Beverage was a flavor brand and is considered highly collectible  for the Indian likenesses depicted has on its bottles, either embossed or painted.

The beverage was bottled in Aliceville, Alabama at the Aliceville Coca-Coca Bottling Company.

Many of the Big Chief bottles demand a higher price for this reason, as well as the location of the bottler and the bottle's rarity. Some bottles range anywhere from  $25 to up to $400 per bottle.

Bottle collector Mike Elling says

"Big Chief was an early flavors soda. I don't think it was ever a product of Coca-Cola. However, many of the bottlers obtained the Coca-Cola franchise, thus many of the bottles may contain the "Property of Coca-Cola" line near the bottom of the bottle. There was a vast variety of the bottles with differences in height, facial features of Indian, writing, etc. This was probably due to each bottler obtained his own bottles, so there wasn't any standard bottle. Most bottles that I have seen are clear glass, the early ones were thick glass and quite heavy. Petretti shows one bottle that is light green. Bottles were very durable. Some from the 20's look like they had never been used. These bottles are very collectible and very attractive to display.
 
Since many of the bottlers of Coca-Cola used the Big Chief bottle for flavors many have connected it with Coca-Cola. I think Big Chief probably phased out with the event of Fanta and Sprite from Coca-Cola.."

Do you have any Big Chief Cola bottles around your house? You could be sitting on a small fortune!