I Love Tuscaloosa Bumper Sticker – How Old is It?

I snapped this pic on the way to work this morning. My zoom feature n my phone is nothing to brag about but you can read the bumper sticker. I "heart" Tuscaloosa.I'm curious how old this sticker is and if anyone remembers seeing or actually getting one. The line of illegible font below "I Love Tuscaloosa" is a web address: www.ilovetuscaloosa.net.

I tried to go to the site but it is no longer active. Any idea on what this bumper sticker is all about?