Belk Bowl

Duke’s Mayonnaise Takes Over as New Sponsor of Former ‘Belk Bowl’
Duke’s Mayonnaise Takes Over as New Sponsor of Former ‘Belk Bowl’
On Thursday, it was announced that the formerly named “Belk Bowl” will be rebranding as the “Duke’s Mayonnaise Bowl.” The bowl game, which is played in Charlotte, North Carolina has historically featured conference tie-ins for both the ACC and the SEC but now will feature the Big Ten conference, which will swap out with the SEC every other year.