What The Heck Does This Billboard Mean?

There's an electronic billboard just down from Shirley Concrete at 5810 Watermelon Road that has me a little puzzled. There's no logo but the first thought I had when I saw the sign was 'Krispy Kreme' and I wanted one immediately.

Then I wondered if the intent of the message was to warn me away from eating one. People pack on the pounds this time of year so maybe the suggestion was meant to be a helpful one?

'Doughnut To Eat?...Don't to eat?...' I got nothing.