Under Armour Ignites Firestorm After ‘Band of Ballers’ T-Shirt

Under Armour found itself on the defense after tweeting their 'Band of Ballers' t-shirt which depicts a group of basketball players raising a goal reminiscent of the iconic AP photograph of WWII marines raising the flag over Iwo Jima.

The fallout was swift. Under Armour deleted the tweet and issued the following statement on their Facebook page:

'Under Armour has the utmost respect and admiration for the men and women on active duty and veterans who have served our country. As such, we deeply regret and apologize that a t-shirt that was not reflective of our values in honoring and supporting our country's heroes went on sale. We have taken immediate action to remove it from retail and will take great measures to ensure this does not happen again. Supporting those who serve our country has been part of our brand's DNA since the very beginning, and through our partnerships and by working directly with military organizations, it will always serve as the foundation of our efforts to give back.'

Do you think Under Armour crossed the line and if so, did their actions afterwards