Talladega Superspeedway has been called the “Party Capital” of NASCAR and now its 'BIG One on the Blvd' has been awarded!

Last week, NASCAR named the famous Friday night party at Talladega, “Most Innovative Driver Integration Event/Program” for 2015. The announcement was made during NASCAR’s Marketing and Communications Awards ceremony in Daytona Beach, FL.

A press release from Talladega Superspeedway read,

The Big One on the Blvd, part of the biggest and best party in NASCAR, is held on the Friday evening of each of Talladega’s NASCAR weekends. The outrageous fun is reserved for both the amazing fans who attend Talladega Superspeedway and also the NASCAR drivers who make it a “must-see event” of the weekend.

Since the inaugural event in the spring of 2014, The Big One on the Blvd has proven to be an interaction - and connection - between thousands of fans and the drivers that is unlike anything ever seen before. The drivers are paraded down the infamous Talladega Blvd. on a float in a Mardi Gras-style theme, tossing out Talladega ‘swag’ items, including rally towels, beads and more.

The drivers then oversee, judge and give commentary for unique and incredibly fun fan competitions. In 2015, the drivers witnessed contests that included: BBQ Sauce Wrestling (Alabama is well-known for its many varieties of famous BBQ), the Jell-O Crawl, Costume Contests, an Obstacle Course, the Wiener Toss and Body Pong.

Jeff Gordon, Brad Keselowski, Clint Bowyer, Ricky Stenhouse, Jr., Austin Dillon, Kyle Larson, Greg Biffle, Denny Hamlin, Kurt Busch, Michael Waltrip, Danica Patrick, Jeff Burton, Kenny Wallace, and more took part in the 2015 'BIG One on the Blvd' celebration!

NASCAR Sprint Cup driver Clint Boyer said,

The track has done a good job of making this event bigger and better since it started. It's not very often you get to see some of the drivers outside the garage or the race track, so this is a cool opportunity for us to kind of kick back and interact with some of the fans. There's no way you won't have a great time. It's Talladega baby!

The 'BIG One on the Blvd' will be back with some new competitions on Friday, April 29, during the GEICO 500 weekend.

For tickets, call 1-877-Go2-DEGA or get them online.