I found a most interesting video on Youtube. Dan Collins from our sister station 'Kickin' Country 100.5 in Sioux Falls, SD put a Wal-Mart Ice Cream Sandwich to a melt test.
If you are a coupon-er, and have a baby, you may have seen this debacle on your favorite social media channel yesterday. Wal-Mart boasts their ad-match campaign, right? Dollar General ran an ad in their latest circular and Wal-Mart refused to match it. Awkward.