How Former Alabama Quarterback Joe Namath Eats a Sandwich

The video is from the 1970 film 'C.C. & Company' and featured the then New York Jets quarterback in the starring role as C.C. Ryder. 

The plot follows motorcycle mechanic C. C. Ryder (Namath) as he joins an outlaw motorcycle gang called "The Heads." As the story progresses, Ryder ends up at odds with "The Heads" leader Moon, who kidnaps Ryder's love interest Ann. The two bikers then race to win her freedom.

I have no idea how the story ends but absolutely love the film's opening scene that shows a twenty seven year old Namath rebelliously walking through a grocery store making, then eating a sandwich. This moment in time is just about as rebellious as that gigantic fur coat!