Going Back In Time With Patrick Swayze and a Classic Pabst Blue Ribbon Ad

Pabst Blue Ribbon beer has survived all the ups and downs of the ever growing and changing adult beverage industry since 1844.

In business and in life a lot of times, the only way to survive is to change. Not necessarily your product but the way your brand is conceived by the public. Companies have entire departments or rely on national companies to survey consumers on how their brand would get the best exposure within their perspective demos.

In 1979 when disco was at an all time high, PBR struck it big by contracting a young aspiring, eyeliner wearing actor named Patrick Swayze to show off a few early 'Dirty Dancing' skills while representing Pabst Brewing Company.

Did you notice that weird, almost Eskimo kiss at the end? I don't know what that was all about.