The General Tire 200 ARCA Race Set For Friday, April 29th at Talladega Superspeedway which has hosted ARCA since the track’s initial season in 1969.

In a press release, Talladega Superspeedway stated,

General Tire, part of Continental AG, and the ARCA Racing Series Presented by Menards announced in September that General Tire would become the official tire supplier of the Series beginning in 2016. After a stint as the supplier of tires for the Canadian Association for Stock Car Auto Racing in 1990, the new multi-year partnership now with ARCA is the first for an American stock car series. The General Tire 200 will mark the first ARCA race at Talladega Superspeedway where the cars have sported General Tires.

Some of NASCAR’s biggest stars such as Joey Logano, Denny Hamlin, Kasey Kahne, Kevin Harvick and 2015 NASCAR Sprint Cup Series Champion and Kyle Busch helped kick start their careers in the ARCA Racing Series. Over the last five years, winners of the General Tire 200 at Talladega are Ty Dillon, Brandon McReynolds, Frank Kimmel, Tom Hessert III and Blake Jones.

General Tire director of marketing Travis Roffler said,

We are proud of our history, and to join forces with such an iconic venue as Talladega Superspeedway, is something that we are looking forward to. The General Tire 200 will continue to build on General Tire’s 100-year tradition. Talladega’s loyal fan base shares the same enthusiasm about racing as we have about our brand, making this new partnership the perfect fit for our company.

The General Tire 200 is set for a 5 pm CDT time on Friday, April 29th.

In addition to the General Tire 200, Talladega’s spring weekend will consist of both the NASCAR XFINITY Series Talladega 300 (Saturday, April 30) and the NASCAR Sprint Cup Series’ GEICO 500 (Sunday, May 1). For ticket information, call 1-877-Go2-DEGA or click here to order online.

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