Black Friday, Cyber Monday, Now – Giving Tuesday
#GivingTuesday is a global day of giving fueled by the power of social media and collaboration. It has been happening the Tuesday after Black Friday and Cyber Monday since it started in 2012. #GivingTuesday kicks off the charitable season.
Giving Tuesday was created by 92nd Street Y—a cultural center in New York City. #GivingTuesday connects diverse groups of individuals, communities and organizations around the world for one common purpose: to celebrate and encourage giving.
There is a wealth of info on the site from blog post to social media tool kits.
Some quick Facts from givingtuesday.org:
An estimated 470% increase in online donations on the Tuesday after Thanksgiving since its inception in 2012
15.4 Billion global impressions in print and social media
32.7 Million Twitter Impressions and 750,000+ hashtag mentions